Thailand Launches Wedding Destiny Campaign

Thailand Launches Wedding Destiny Campaign

The Tourism Authority of Thailand (TAT) recently launched its Thailand Wedding Destiny marketing campaign, as part of a strategy to highlighted the Kingdom as a world-class destination for loved-up couples to tie the knot.

According to a report in The Bangkok Post, The TAT believes now is the perfect time to tap into the global demand for destination weddings, while at the same time ensuring that wedding facilities and services across the country meet international standards. At a launch event to kick-start its new campaign celebrities from all over the world were invited to Bangkok to promote weddings back in their home countries, including China, Hong Kong, Japan, the UK, Czech Republic and Brazil.

The campaign will promote four major locations in Thailand as the ultimate global wedding destinations, including Sukhothai, Phuket, Krabi and Koh Samui. In fact, tropical islands like Phuket and Samui have long been hotspots for couples keen to say their vows abroad, with an array of spectacular options for wedding venues available and in recent years, the growing selection of luxury private villas on these islands have become a popular choice for couples in search of the ultimate venue for a totally bespoke celebration.

According to Tanes Petsuwan, TAT’s deputy governor for international marketing, weddings are among the most influential destination PR activities in the world and the launch of the TAT’s new wedding campaign therefore provided a golden opportunity for Thailand to update the international community its readiness to become Southeast Asia’s leading hub for destination marriages.

However, the TAT also says Thailand needs to up its game as the global destination wedding industry becomes increasingly competitive, with other locations such as Italy, Spain, Bali and Malaysia working hard to boost their profiles as romantic settings for weddings.

Thanks to its well-established tourism infrastructure, Thailand is ready to compete with these destinations on a level playing field. The country’s first-rate hospitality and wealth of boutique accommodation options sets it apart from many other destinations, especially thanks to the selection of lavish villas available as private wedding venues. Many of these properties feature direct access to secluded beaches, making them even more sought-after amongst brides and grooms that want to get married in a beachside setting.

Building Thailand’s destination wedding sector will also draw more revenue to the nation’s travel and tourism economy, ensuring higher levels of spending amongst guests. Tanes predicted that the nation’s wedding sector is likely to grow between 3-5% this year.